Web Publishing and Media Design Course Description
ROP Web Publishing and Media Design is a course in writing HTML5, interface design, and digital animation. The most challenging part of web publishing is research or gathering quality information and then organizing the information in a graphic user interface that is readily understood by the viewer. Projects start with learning graphic design skills for web page publishing and then move from teacher directed “makeover” projects where all information is provided, to “open” or “all‐inclusive” scenarios in which the student must find and organize as much information as needed by the client. Multimedia Projects include preparation of static web pages and corresponding FLASH content. Students work on real world projects, developing electronic portfolios.

Course Objectives Students in Web Publishing and Media Design develop five domains of knowledge:

1. Technical knowledge
Technical user knowledge of existing web development hardware, software, and open source code including CSS, HTML5, functionality of web browsers, web page editors (Dreamweaver), graphic design applications, digital imaging applications (Photoshop), 2‐D animation authoring (FLASH), and the use of scanners, digital cameras, and digital video cameras. Writing and implementing functional and logical components such as ActionScript, JavaScript, database tables, programming and search engine tested design.

2. Information design
Information Design knowledge for publishing the on the computer screen including resolution considerations, the principles of orientation, interface design, site design, navigation, chunking of information, emphasis, and editorial style.

3. Project management
Project management knowledge of web site development process including working with clients, negotiating features, developing timelines, preparing Functionality Requirements documents, reporting and establishing update process reports.

4. Graphic Design
Graphic design knowledge including page layout for the Internet, typography, the principles of design, elements of art, and user based design. Throughout the course, an emphasis is placed on the creative process. Effective design principles are discussed as they apply to graphic communication. Art criticism techniques are applied to ensure proper evaluation of the aesthetic and functional qualities of electronic publications. Students will also learn how to produce electronic data that can be repurposed for print publications.

5. SEO & Marketing Strategies
The prevalent, pervasive and influential advertising strategies of the commercial world are analyzed. Teenagers are actively targeted by advertisers. Students will identify tactics used to target their demographic group. Applying this knowledge, students will design graphics, web pages and media presentations to target specified groups. Online marketing and Search Engine Optimization techniques will be implemented. Using the same strategies that advertisers use to influence groups, students will write and create persuasive content.